Organization Digitalization Effects

Digitalization is among the key factors that develop a company’s growth. It truly is more than the removal of traditional and using computers to log info – it is about setting up a new method of doing business that focuses on customer satisfaction, internal communication, and the circulation of information. It is about being better, gaining awareness over firm spend and making decisions with correct numbers, as well as connecting your entire team into a common mission that drives worldwide growth.

This can be a dynamic method that improvements the ways businesses create and capture value in the marketplace. It can also accelerate the obsolescence of the firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive position, firms must be constantly conscious of digitalization’s influence on their BMs and the around business environment.

To explore the influence of digitalization on a firm’s BM, qualitative empirical info were collected from doze interviewees doing work in two unique industries, car and multimedia. Due to the fact that both equally industries are seen as a different organization models, this research design allowed for a great in-depth comparison of how digitalization impacts the building blocks of your firm’s BM.

The selection interviews revealed that inside the media market, the impact of digitalization was felt most clearly in connection with value creation and worth capture factors. This was predominantly due to the fact that the mass media industry locations strong focus on the customer channel, therefore causing digitalization to have an early impact on the company’s BM.

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